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How does ZBB improve resource allocation compared with incremental budgeting? How can ZBB be combined with continuous improvement or lean thinking? What are the risks of ZBB being reduced to a cost-cutting exercise? How do modern 'ZBB 2.0' approaches use technology and data? How does ZBB interact with strategic priorities during ranking? What governance is needed to make ZBB effective and lasting?
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How do you sustain the benefits of ZBB over time?

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Sustaining ZBB requires embedding it as a repeatable capability: assigning cost-category owners, maintaining driver-based visibility of spend, governance to prevent cost creep between reviews, periodic re-basing, and a culture focused on value. Without this, costs quietly drift back up after a one-off ZBB exercise.
Real-world example Cost owners and quarterly reviews keep costs from creeping back after the initial ZBB reset.

Common follow-ups: Why do costs creep back without governance? | What sustains ZBB benefits?

The Budgeting Process Rolling Forecasts Zero-Based Budgeting
All 34 Zero-Based Budgeting questions