Budgeting & Forecasting › Variance Analysis
What are the sales variances (price and volume)?
IntermediateAnswer
The sales price variance is (actual price - standard price) x actual units sold, measuring the profit effect of selling above/below planned price. The sales volume variance is (actual units - budgeted units) x standard contribution (or standard profit), measuring the effect of selling a different quantity. Together they explain the revenue/contribution difference from plan.
Sales price = (AP - SP) x actual units.
Sales volume = (Actual units - Budget units) x std contribution.Real-world example Discounting to win volume shows an adverse price but favorable volume variance.