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Budgeting & Forecasting › The Budgeting Process

How do you set challenging but achievable budget targets?

Intermediate

Answer

Targets should stretch performance while remaining attainable with effort; overly easy targets breed slack and complacency, while impossible ones demotivate and encourage gaming. Use realistic assumptions, benchmarking, manager input, and consider the difficulty level's motivational effect, ideally setting targets that most managers can achieve with good performance.
Real-world example Targets are set at a level top performers can hit, motivating effort without being demoralizing.

Common follow-ups: What is the risk of easy targets? | What is the risk of impossible targets?