Budgeting & Forecasting › The Budgeting Process
How does budgeting link to strategy and long-term planning?
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Budgeting operationalizes strategy: long-term strategic plans set direction and multi-year goals, which cascade into the annual budget's targets and resource allocations. The budget should reflect strategic priorities (e.g., growth investments), and feedback from budget performance informs strategy. Misalignment—budgets disconnected from strategy—is a common failing.
Real-world example A growth strategy is funded through the budget by allocating spend to new markets rather than across-the-board increases.