Budgeting & Forecasting › Rolling Forecasts

How do you measure and improve forecast accuracy?

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Answer

Track accuracy with metrics like forecast error, mean absolute deviation (MAD), mean absolute percentage error (MAPE), and bias (consistent over- or under-forecasting). Analyze errors to find causes, refine drivers and assumptions, remove bias, and feed learning back into the next forecast. Continuous measurement drives improvement and credibility.
MAPE = average of |actual - forecast| / actual x 100.
Real-world example Tracking MAPE reveals a consistent optimistic bias in sales forecasts, which is then corrected.

Common follow-ups: What is forecast bias? | Why measure accuracy over time?